Audience Reserch

Target Audience

The target audience for our film is going to be aged between 15-40, the ceritifcate of the film is going to be from 15-40. From looking at previous horror films which have a similar sense to ours, I gathered some information from films this year which have appealed to the similar target audience which we are trying to gather. I started looking at a website which showed the 25 top Netflix horror's which are frequently shown. As netflix has become a much larger network this year for younger a younger audince of around 17-18 this would fit perfectly for some key statistics which may help our film.

5. The Cabin In The Woods

Year: 2011
Director: Drew Goddard
For a movie chock-full of twists, perhaps the biggest is that despite all appearances to the contrary, The Cabin in the Woods is a heartfelt love story. Mind you, not between any of the young and pretty college students who tempt fate at the cabin in question. No, this romance is between creators Joss Whedon and Drew Goddard, and the scary-movie genre as a whole. A ménage à terror, if you will. Like Scream before it, the film is a simultaneous dissection and celebration of all the tropes to which it pays homage, while also managing to be a superb example of the genre in its own right. The script is vintage Whedon—smart, funny and surprising. Thanks to Goddard’s direction and staging, and despite the film’s very focus on the formulaic nature of horror, it still manages to be tense, atmospheric and jump-out-of-your-seat scary. The Cabin in the Woods may very well be the ultimate schlocky little horror movie.—Dan Kaufman

4. Nosferatu

Year: 1929
Director: F. W. Marnau

F.W. Murnau’s sublimely peculiar riff on Dracula has been a fixture of the genre for so long that to justify its place on this list seems like a waste of time. Magnificent in its freakish, dour mood and visual eccentricities, the movie invented much of modern vampire lore as we know it. It’s once-a-year required viewing of the most rewarding kind.—Sean Gandert

3.Let the right one in

Year: 2008

Director: Tomas Alfredson

Vampire stories are plastered all over American pop culture these days (True Blood, Twilight, The Vampire Diaries), but leave it to the Swedes to produce a vampire film that manages to be both sweet and frightening. The friendship between Oskar, a scrawny, 12-year-old outcast, and Eli, a centuries-old vampire frozen in the body of a child, is a chilling but beautiful story to behold.—Jeremy Medina

 

2. The Silence of the Lambs


Year: 1991

Director: Jonathan Demme

In the face of grotesque sequels, lesser prequels and numerous parodies, The Silence of the Lambs still stands as a cinematic work of art among crime dramas. Winning the five gold rings of Oscar-dom (best picture, best director, best actor, best actress, best screenplay) Anthony Hopkins’ portrayal of the murderous Hannibal Lecter proves the worth of surrounding one of cinema’s greatest thespians with a stellar supporting team. Director Jonathan Demme deftly wields the brush of that talent to bring audiences into the dark, sadistic world of Dr. Lecter while leaving them gasping at the twists and turns of novelist Thomas Harris’ gruesomely wonderful story. As what happens with all great films, second and third viewings fail to diminish the ride.—Tim Basham

1. Rosemary’s Baby


Year: 1968

Director: Roman Polanski

The most famous of Polanski’s paranoid thrillers, not to mention the most inviolable. The film infiltrates a privileged space of middle-class entitlement and pollutes it with the most extreme evil possible: sweet, unassuming Rosemary (Mia Farrow) is pregnant, but could her baby already belong to someone else? The volatile climax has an answer, and the sequence has remained one of the most celebrated in horror history for good reason.—Sean Edgar

As you can see the films which scored the highest is a rather old film, and this is the most viewed film of 2014 on Netflix, obviously our target audience typically prefer a much newer horror film compared to an old one produced in the 1960s. Statistics show that 17 year olds specifically prefer jump scares rather than scares which are less startling.