Audience Research
Who are you targeting?
At the start of the film we were targeting the age range of 15-40. This is because our film is a horror and contains a substantial amount of gore and horror. The certificate for our film is a 15. We want as many people to like our film as possible so we have included the basic conventions of a horror film so that they know what they can expect.
Who is most likely to see our film?
I think that our film will most likely attract the age group of 15-25. People that love horror films such as Sinister, Evil dead and Insidious will also love our film as they are quite similar. A lot of young people will want to come and see this film as they are the biggest age group that watch horror movies.
Who is your primary audience?
Primary audience - People who enjoy horror films.
Secondary audience - People who enjoy films that have an adrenaline.
